About Us

Our vision of cycling is: pedal, discover... smile!

About Us

Our Mission

As seasoned tour cyclists our mission at Smile & Ride is to offer you a complete, seamless service so that you can enjoy the unique experience of this enchanting region with all its unique history, culture and cuisine. We decided to start our company motivated by the idea that anyone starting a business of this kind needs the necessary enthusiasm and energy – we believe any business activity has the responsibility to help improve the world in which it operates.


In order to improve continuously, we will:

  • Observe your suggestions
  • Be innovative
  • Create quality friendship with our customers and collaborate with our partners
  • Promote sports as the basis of a healthy life
  • Impact positively to our environment
  • Be a good example to others
  • Provide every client with a positive emotion and nice memory


To me a bicycle represents freedom and happiness.

Hi! I am Elena – I studied to become a “Promoter of cycling mobility” at the Univeristy of Verona, a course specialising in bike tourism. I am also a founding member of the association “Ciclone ASD”, an organisation that seeks to promote pedal power. I remain convinced of the benefits not just to the body and but also to the mind of cycling. I have travelled extensively both in Italy and abroad for my studies, work and of course pleasure! This has given me the opportunity to learn two foreign languages, English and French as well as discover other cultures. I really enjoy the idea of cultural diversity and learning something new from all the places I have visited. On your arrival in Pisa I will dedicate myself to catering specifically to your individual travelling needs and interests so that you get the very most from your time in Tuscany and return home with rich memories of the places and people you have encountered. I can create bespoke route plans for your cycle tour taking in beautiful parts of the city and surrounding province that many other tourists are unaware exist!


To me a bicycle represents an opportunity to travel and explore both near and distant shores!

Hi! I am Mario. I have always been passionate about sport and the outdoor life. As a child I competed at basketball but soon diversified to many other activities: canoeing, climbing, diving, freediving, marathon running to mention just a few. I started cycling as a result of competing in Triathlon, a sport I really love. I was always intrigued by the idea that a bike, for all its simplicity, is in fact an incredibly versatile and efficient machine. I soon started dreaming of where one might take me! Over the last six or so years, with a small group of close friends that have become trusted travelling companions, I have visited many parts of Europe as part of our annual, long distant transcontinental cycle tours. Being that we are all train drivers for Trenitalia we founded a group “Ciclomacchinisti” (www.ciclomacchinisti.blogspot.it). Take a look at some of our past adventures (Trieste to Istanbul in 2012, Ventimiglia to Lisboa in 2013, Firenze to North Cape (Norway) in 2015, Firenze to Finisterre (2017) being the most memorable.
In the last few years, thanks to the collaboration of LIFC Toscana (the Tuscan branch of the Italian League for Cystic Fibrosis), I am delighted to report that our humble long distance cycling activities have been transformed into a worthy cause, fund raising for research into cystic fibrosis, going by the name of “PedalaPerUnRespiro” (www.pedalaperunrespiro.it). It will be my pleasure to share with you the knowledge and experience acquired during my cycle tours. However modest or grand your plans, whether you are a novice or expert, I am sure I can be of help and support.

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